Should You Be Tapping Into Live Streaming?
Posted on 15th April 2020 at 14:40
This content will be shown in the summary on the main blog page. Click on this texWith the whole of the UK on lockdown, and in fact many other countries around the world, we are communicating digitally more than ever before. The global COVID-19 pandemic has certainly forced us all to make significant changes to our lives, but it is also highlighting opportunities.
Musicians around the world have started live streaming gigs from their homes in a bid to entertain fans while there is no prospect of going to live performances. New Statesman pointed out that James Blake, Christine and the Queens and John Legend are just some of the big names who have produced this kind of content.
Other musicians are taking a different approach, with Jules Jackson, front woman of the Big Moon, revealing that she’s offering virtual one-on-one guitar tutorials priced at £20 per half hour.
“I was just looking for something constructive I could do, something that felt helpful and useful rather than too performative or gimmicky,” she explained.
It isn’t just musicians and other performers who have taken to live streaming during the lockdown. TimeOut reported that the Archbishop of Paris will be live streaming an Easter service from Notre Dame Cathedral. This will be broadcast on French TV as well as online.
Even when lockdown ends in the UK, life won’t return to normal immediately and it’s highly likely that sectors like live music and theatre will be some of the last to recover from the effects of the pandemic.
During this challenging time, it is worth considering whether your business could engage with your audience effectively by producing live streamed content. Not sure where to start? Come to us for advice on live streaming in Hull.
This content will only be shown when viewing the full post. Click on this text to edit it.
Share this post: